Top 5 Highly Profitable Instagram Niches in 2020

Gone are the days when social media was used only to chat with friends, comment on their photos, and upload new pictures. Let’s begin with our list of the Top 5 Highly Profitable Instagram Niches.

Now a social media platform like Instagram can make you rich. This blog will help you to realize the importance of Instagram and start your earnings, promote products or gain more popularity. Here we discuss the top 5 highly profitable Instagram niches in 2020.

What is an Instagram Niche?

When a person, who happens to have an Instagram account, post contents under a certain topic and attracts an audience. That particular topic is called a niche.

Visit the link here to learn more about niches.

There is nothing much complicated, just pick a theme of your interest and post content regarding it.

Now, let me introduce you to some facts, which will help you realize the power of social media.

Over the last few years, social media has witnessed significant growth and now over 3 billion people use these platforms.

Out of those, there are over 1 billion Instagram users, and, it has become a powerful sales machine for brands, influencers, creators, etc.

Today, consumer buying behavior has changed, and people discover and buy products on Instagram. The numbers speak for themselves:

  • 90% of accounts follow at least one brand on Instagram
  • 83% of users discover new products and services on this platform
  • 200 million Instagrammers visit at least one business profile daily
  • The platform’s potential ad reach is estimated to be around 950 million users

Firstly, to monetize your ideas and increase your wealth, you have to select a niche that you like and want to use it to its full potential. So, before you choose your niche, consider the facts, that people earn through:

  • selling their own product
  • selling ads for another brand
  • directing traffic toward products and getting a commission

Most Profitable Instagram Niches: –

#1 Health and Fitness:

Let’s face it, nowadays, people are concerned about their health way more than they were before. With growing threats like COVID-19, no wonder why people decided to take special care of their health.

Statistics reveal that the global fitness and health club industry generates over 80 billion U.S. dollars per year in revenue. People are becoming more health-conscious.

Thus, as a result, some fitness franchisees are expanding every year. Likewise, there are brands out there, which are ready to spend money on Instagram influencers to gain exposure for their product.

So, if you are a nutritionist, fitness trainer, or just a person who loves being healthy and working out, you can create and upload regarding the same. This Instagram niche is used by many influencers and they have gained many followers as well.

People always have wanted to know about hacks for staying healthy and building those abs.

#2 Beauty:

People nowadays are equally concerned about their skin as they are about their health. Everyone is beautiful in their own way. To maintain this beauty and keep their skin young, they search for product reviews, tutorials, beauty tips, and hacks. This is one of the top 5 highly profitable Instagram niches as the market for beauty products keeps on growing every year.

This niche is very popular and trending on social media for the past few years. In addition, believe me; it’s not going to stop anytime soon.

Statistics say about 96% of beauty brands have established their presence on Instagram and 65% of teens discover and buy beauty products through them.

So, basically what I’m saying is if you are –

  • a make-up artist or hairstylist, or
  • interested in reviewing a product, or
  • you have knowledge about treating different types of skins

Then, you just have to be creative, and this niche will be yours.

#3 Fashion:

Statistics say that the global apparel market will grow in value from 1.3 trillion USD in 2015 to about 1.5 trillion USD in 2020, showing that the demand for clothing and shoes is on a boom.

Like beauty, the fashion niche is very popular on Instagram. People always want to wear good clothes.

They are very much interested in the latest trends in fashion. As the trend keeps on changing from time to time, there is much scope in this field.

Usually, fashion brands hire these influencers to promote their product.

#4 Travel:

Now let’s be serious, who doesn’t like to travel?

Many people want to travel the whole world and want to see every beautiful place, but only a few get to complete their dreams. For them, digital tourism is the only option.

These people roam around the world, explore new places, click pictures, make videos, and then post them on their Instagram. As a result, they gain popularity; and famous traveling brands collaborate with them to promote their services.

Now, if we talk about numbers, then globally, the travel and tourism industry directly contributed about 2.9 trillion USD to India’s GDP in 2019. In addition, according to the Mobility Market Outlook on COVID-19, the global revenue for the travel and tourism industry will be an estimated 447.4 billion USD in 2020 – a decrease of around 34.7 percent from the previous year. Additionally, this is significantly lower than the original 2020 forecast of around 712 billion dollars.

However, COVID-19 or any other virus may never slow down the passion of travelers and the growth of this industry.

#5 Business:

People all around the world are making money through the internet, by sitting at home, thanks to the World Wide Web.

However, there are people who do not even know about these businesses and they always look for business tips, tricks, hacks, and motivation.

If you possess any knowledge about business and know how the different business activities work, then this niche is for you. You can post content regarding your knowledge and can research the field (that is business or any profession) that you have an interest in, and then update your followers regarding it.

There are thousands of profitable Instagram niches, and by choosing yours, you can follow your passion and show it to the world. The thing is, you must do something in which you are interested. Gradually, you will earn money and at the end of the day, you will love what you do.


I just want to conclude this article by stating quotes by two very popular and successful people.

 “Love what you do and do what you love. Don’t listen to anyone else who tells you not to do it. You do what you want, what you love. Imagination should be the center of your life.”

Ray Bradbury



“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. In addition, the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”

-Steve Jobs

Thank you so much if you have made it this far. Suggestions are always welcome. Please comment if this blog was useful to you or helped you. Learn about the best freelancing websites here.


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